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Web Based Marketing for Videographers (page 3)

Ten Minutes Into The Future


What's next? With the Web, the answer to that question is always surprising. Perhaps we can discover a clue to the future of video marketing by looking at Web broadcast pioneer Mark Cuban and his venture, 2929 Productions. The company is currently producing feature films in HD, with production budgets in the million-dollar range. These films will play in theaters, run on cable and broadcast TV and be distributed on DVD. Are million dollar budgets out of your range?

Remember Moore's Law. Over the coming years, these technologies will rapidly become available to us as well. With JVC and others not far behind, we have entered the age of consumer HD production. Editing applications and the computers that run them will be able to handle high definition video quite handily before you know it. Hi-Def quality Web streaming is only a matter of time.

Sure, it's all fun to dream about, but modern distribution and promotion can and should be practiced today. There is fame and fortune waiting for the motivated. Technology is now more of a booster than the barrier it once was.

Roger B. Wyatt, Ed.D. is a partner in McLellan Wyatt Digital, a new media company, and on the board of directors of the Saratoga Media Arts Institute.

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