Distribution: Web Video for Beginners (page 3)

Side Bar: A Familiar Example

Let's take a look at a video we have embedded in the Videomaker website. Its purpose is to entertain and educate our visitors, so it appears on our front page for maximum exposure. It has a two-line caption below a version of our logo with the universal Play button triangle across it, indicating where to click to start the movie. That makes the video exactly one click deep. We've decided to use the Flash format, because it's small and fast and has an estimated 90% non-exclusive market share. The video itself is encoded using a version of the H.263 codec, which comes with Flash. It's relatively small in size, with a bitrate friendly to those without super-high-speed connections.

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