Panasonic AG-DVC7 Mini DV Camcorder Review

Brian Peterson
August 2003

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In times where most everything is getting smaller, Panasonic has recycled the idea that bigger is better. The design of the new AG-DVC7 is a blast from the past, sporting a large rear-end that allows for easy and stable shoulder shooting. There is nothing "retro " about the camera, however. Shooting the Mini DV format, the DVC7 has the look, if not the performance, of a professional broadcast camera. While it has the outward appearance of a big-dollar model, at the heart is an affordable single-CCD imaging system. This camera is worth checking out if you need to impress your clients on a superficial level to land contracts, but can't spend a lot of money on high-end gear.

Unless you've recently been indicted for securities fraud, the last time you may have seen a camera this big in person was when Dad came home with something called a "VHS camcorder." The key benefit of the DVC7 is that it easily rests on the shoulder of an average-sized person. Shoulder-braced shots are usually much more stable than handheld.

If you are a little larger than average, however, you may run into a few challenges. For instance, the eyepiece for the viewfinder, which slides out for use, doesn't slide far enough away from the camera body for those of us with medium-to-large sized heads, making it difficult to press an eye against the cup as most of us are accustomed to when shooting. And, although the camcorder boasts a nice 2.5-inch color LCD viewscreen, it is located too close to the face to be used when shooting with the camera on the shoulder.

Many of the controls on the DVC7 are similar to those found on a professional camera. The right hand assumes a natural grip, with the thumb hovering over the record button and fingers poised on the zoom rocker.

An array of push buttons are within easy reach on the left and are used to access many functions, but many others require you to scroll through menus. While this is common with nearly all consumer cameras, most true pro-level models offer direct control of key functions with knobs, dials and switches on the camera body.

One ergonomic benefit of the DVC7 is the ability to focus manually on the lens barrel. The focus ring has a solid feel and is smooth and quiet. The zoom also has a very nice feel. On full zoom, minimum focal distance is about five feet. The macro kicks in at full wide and provides for excellent extreme enlargements from just a few inches away.

The auto focus operated well, usually finding the subject within less than a second. We found that low-light situations, low-contrast subjects and mostly horizontal elements (such as a featureless horizons) fooled the camera. Manual focus is the default of most pros and the typical users of the DVC7 anyhow.

The zoom is optical to 15x and digital to 750x. The optical zoom quality was excellent, but (not surprisingly) the digital image begins to degrade very quickly after about 40x. The zoom control allowed for smooth and variable movement both in an out, but there was a perceptible start and stop that made it difficult to ease-in and out of our zooms. There was noticeable noise from the zoom motor that we could hear on the recorded tape during quiet sections. Image stabilization is electronic, not optical, and provides a degree of protection from small vibrations or movements.

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