Comments on: Online Video… Money maker, or taker? http://videomaker.com/community/blogs/videonews/2009/04/4425-online-video-money-maker-or-taker/ Latest Video News and Discussion from Videomaker Magazine Fri, 20 Nov 2009 00:22:23 -0800 http://wordpress.org/?v=2.8.5.2 hourly 1 By: tomskowronski http://videomaker.com/community/blogs/videonews/2009/04/4425-online-video-money-maker-or-taker/comment-page-1/#comment-9310 tomskowronski Thu, 16 Apr 2009 16:55:47 +0000 http://videomaker.com/community/blogs/videonews/?p=4425#comment-9310 I think that a lot of these companies are trying to mix information & entertainment in those advertisements. Infotainment right?! And yes, people always fast forward through commercials but the internet is the "Information Super Highway!" So may be, the audience browsing the net is actually looking for that information & wants to see an advertisement... What've you noticed with your clients? More infotainment, or more marketing? I think that a lot of these companies are trying to mix information & entertainment in those advertisements. Infotainment right?! And yes, people always fast forward through commercials but the internet is the “Information Super Highway!” So may be, the audience browsing the net is actually looking for that information & wants to see an advertisement… What’ve you noticed with your clients? More infotainment, or more marketing?

]]> By: CastlewoodStudios http://videomaker.com/community/blogs/videonews/2009/04/4425-online-video-money-maker-or-taker/comment-page-1/#comment-9308 CastlewoodStudios Thu, 16 Apr 2009 14:47:45 +0000 http://videomaker.com/community/blogs/videonews/?p=4425#comment-9308 I personally think that video is still trying to find its place in the internet world. You see hundreds of thousands of people putting videos up but are they effective? Sometimes yes and sometimes no. Our company (Castlewood Studios) creates a lot of web commercials for companies but I am finding that a more effective use of videos for companies on the web is for informative or instructional rather than advertisement. We still all fast forward through commercials on TV, what makes people think that others will happily set and watch commercials on their computer screen? David www.CastlewoodStudios.com I personally think that video is still trying to find its place in the internet world. You see hundreds of thousands of people putting videos up but are they effective? Sometimes yes and sometimes no. Our company (Castlewood Studios) creates a lot of web commercials for companies but I am finding that a more effective use of videos for companies on the web is for informative or instructional rather than advertisement.

We still all fast forward through commercials on TV, what makes people think that others will happily set and watch commercials on their computer screen?

David
http://www.CastlewoodStudios.com

]]>