What’s fodder for a video sharing site, anyway?
On the surface, it certainly seems like you could put anything onto your favorite video sharing site. It seems like we’ve seen just about everything that could possibly be seen on video sharing sites over the past few years. The primary demarcation point, when it comes down to it, is whether a video being posted is a one-off production of a remarkable event, or something episodic.
We got a very nice mention from ReadWriteWeb a while back from regarding our just-completed Basic Production Techniques webinar. They reminded us of a few of the flagship episodic videos out there, including the venerable Ask a Ninja and iJustine, though there are a few that we’d add a few to that list too. Video sharing sites, at that point, do their best work in that they serve as a springboard to encourage viewers to subscribe to feeds in a somewhat more convenient way (though you can certainly subscribe via the sharing site itself, and that is certainly easy.) But it also lets you find new, related videos as well. And as we see it, the biggest coup one could hope to accomplish is to have an episode of an episodic series go viral, exposing viewers to a goldmine of previous episodes which might result in the clicking of the big golden “Subscribe” button. And that could mean ad revenue sharing…
It’s true, though, that YouTube comments are some of the most brutal things on the internet, right up there with having a comment disemvoweled on Boing Boing or any number of things that might appear on any political web site…


Recent Comments