Can you get more people to take the stairs by making it fun to do? That’s the question asked in Piano Stairs, a new viral video that has reached well over 2.5 million views on YouTube in just under two weeks.

Piano Stairs is part of a Volkswagen viral video marketing campaign called “The Fun Theory.” Their theory? “Fun can change behavior for the better.” They set-forth to prove their theory by turning plain, old stairs into a fully functioning keyboard and filming the public’s reaction to it. Not only is the video an interesting approach to creating social change, but it’s fun to watch, as well.

With an abundance of internet video-sharing sites, such as YouTube and Vimeo, it’s becoming easier to share our own thought-provoking videos with the world. All it takes is one question, a camcorder and a little bit of work, and you, too, could have the next viral video.

Are you thinking about using the general public in your next video? Be sure you’re Keeping it Legal with Location and Artist Release Forms.

I’ve been having an interesting conversation with school instructor Dylan Bennett over a blog post I made on Monday about a viral video on YouTube.

The video is a well choreographed piece by film students in Montreal using a popular song.

Mr. Bennett was commenting about how, as a video production instructor, he strives to teach his students not only the video producing skills and techniques but also the rules and ethics that go along with being a video producer.

We often write in Videomaker about how legally and ethically one shouldn’t use copyright music without permission,  and how, even recently, YouTube has taken down people’s fun videos because they used 10-seconds of a song without permission from the copyright holder.  But, apparently, the rules are changing.

Mr. Bennett sent me this blog post that Google put up this week, saying it’s OK to use copyright music, TV shows, or other approved media on YouTube… “if”… and it’s a big IF.  If the record company/TV network/copyright holder sees a financial benefit to them.

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A group of Canadian amateur radio enthusiasts experimenting with using a balloon as a radio repeater (think very low-earth orbit satellite without active transponders) has posted YouTube video taken onboard the balloon.

The video of the BEAR-4 mission, taken in HD, is visually compelling and suggests a new way to get aerial photographs. The only drawback? At 107,145′, the conditions around the balloon basically constituted a vacuum, at least as long as electronics go. This means that the air pressure was so low that all the camcorder’s buttons were pressed at once. But considering the fact that most camcorders are only rated to operated in elevations up to 25,000′, this is not bad at all.

And, as a tribute to the remarkable capabilities of flash memory-based camcorders, the camcorder recorded almost the entire voyage:

“The balloon and camera were launched at 7:44 AM, the balloon burst at 10:51 AM at 107,145 ft. and the camera landed via parachute at 11:40 AM, 89 miles from the launch site after a 3 hr. & 56 min. flight. The camera recorded a total of 4 hrs. & 22 min. of Hi-Def Video before it stopped recording 53 secs after landing, when its 32GB of memory was full. The only thing better would have been if the camera had recorded for several minutes more to captured the sound of us approaching and video of us opening its container.”