Alright I know, I get it. You can post your OWN content on Youtube!  But that doesn’t mean that you should. There are always positives and negatives when it comes to any user generated content video sharing site.  Here are the positives, freedom of expression. That’s right, whether you want to tell off the girl who turned you down with a close up of your nose while your talking. Or you feel like dancing in your underpants to the theme from Jaws, you have the right to express yourself! Should you? Sure you bet!

What’s the downside? The result is usually, people who own cameras end up creating the content. Instead of people who know how to use cameras, creating the content.  This means fast shaky zooms, pans that never stop and rack focus techniques used not only as transitions, but throughout the entirety of the video as well. These are perfect examples of what not to do in video production! Watch five youtube videos and see if you notice any of the seven deadly camera sins, I did. Go try, here are some to get you started:

http://www.youtube.com/watch?v=xIAnfNvzEiY

http://www.youtube.com/watch?v=jumu2a90Vz0&feature=related

http://www.youtube.com/watch?v=Ktd5Yrbtlao

http://www.youtube.com/watch?v=n9lfCSGIJ7E&feature=related

http://www.youtube.com/watch?v=RXJ9o4eSWt0

There is no creativity, no design and no talent. More importantly, these videos lack style and format. Therefore, the art of video production doesn’t exist on youtube. Which, ironically enough is a web site geared around creating video.