The FTC, (Federal Trade Commission), announced this week that it is beefing up the rules regarding paid endorsements by bloggers and Tweeters saying they love/use a product but in reality are shills for the company. This new regulation by the FTC is the first real change they’ve had in the rules since the early 1980s. From celebrities endorsing products on shows like “Oprah” to unknown so-called “users” who rave about the products on their blog, Twitter or Facebook pages, the Truth in Advertising guidelines didn’t touch social media until now. Read the rest of this entry »