A couple years ago,  I received a phone call from a woman in tears. She’s a good client of a friend of mine and the caller was going through some deep personal drama. Her mother had just days to live, and she was looking for someone to make a memorial video for the funeral. Knowing I offer this service, my friend, Cathy, suggested she give me a call. I offered my condolences, gently tried to explain to her that time was of essence, and she’d need to get photos to me as soon as possible and I’d make a nice piece for her. “Thank you,” she said, “my mother was a wonderful woman and deserves the best”. I then quoted her a price of $300 and she hesitated… and said she’d get back to me.

A week later, another associate told me she had contacted him, stating I was asking too much money, and she offered him $100 to do it and he turned her down. She then went to the person who manages her website, and he agreed to do it for $150.
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