The FTC, (Federal Trade Commission), announced this week that it is beefing up the rules regarding paid endorsements by bloggers and Tweeters saying they love/use a product but in reality are shills for the company. This new regulation by the FTC is the first real change they’ve had in the rules since the early 1980s. From celebrities endorsing products on shows like “Oprah” to unknown so-called “users” who rave about the products on their blog, Twitter or Facebook pages, the Truth in Advertising guidelines didn’t touch social media until now. Read the rest of this entry »
Posts Tagged ‘software’
FTC Goes After Paid Bloggers & Celebs
Avid Delivers New Version of Pinnacle Studio Software Family
Reprinted from an Avid press release:
Avid® today announced a major update to its family of Pinnacle Studio™ video editing solutions. Widely regarded as the industry’s leading application for home video editing*, Pinnacle Studio software now offers an even broader array of HD capabilities with a new simplified user interface that makes it easier to manage content and an unified capture/import utility for the latest formats and camcorders. Other new features include:
• A stop-motion capture for animated and fast-motion effects.
• New content and enhancements for Pinnacle Montage.
• Dynamic Motion Titler tool that includes a number of new templates.
• A new stabilizer effect – leveraging the same technology used in Avid’s professional editing products to fix shaky camera shots. Read the rest of this entry »
Avid Brings Professional-quality Recording into the Home With New Pro Tools Essential Bundles
Reprinted from an Avid press release:
Avid® today announced a trio of new Pro Tools® Essential bundles, hardware/software solutions that enable enthusiasts to easily create music with the same tools used by today’s most popular musicians. The three affordable bundles, Pro Tools Vocal Studio, Pro Tools Recording Studio and Pro Tools KeyStudio™, aim at creative hobbyists with an interest in musical composition, editing, and production as well as consumers who are looking to create and share music, podcasts, narrations and other forms of audio with their peers. Read the rest of this entry »
Sony Introduces Vegas Pro 9
Reprinted from a Sony press release
The new Vegas Pro 9 collection is here and ready to revolutionize the video and broadcast production world. Vegas Pro 9 software features a new customizable interface for optimized viewing and enhanced usability, as well as significant improvements for professional video editors.
New Vegas Pro 9 features include:
• New user interface for optimized color viewing and enhanced usability
• Native XDCAM EX reading and import
• Open and edit RED ONE™ files on the timeline
• 4K project support, up to 4096 x 4096
• New Gradient Wipe transition
• New Glint, Rays, Defocus, Starburst, Soft Contrast and Fill Light video effects
• Support for Gigapixel-size images
• Includes native 32- and 64-bit versions of Vegas Pro 9 software
Order yours today to take advantage of our limited-time upgrade special.
Upgrade any previous version of Vegas Pro software and you’ll save $50 and get your choice free:
NewBlue Sampler Pack of 10
The Sony Sound Effects Series
Sound Forge Audio Studio
Upgrade from $184.95 through June 30, 2009
Boris adds Chroma Key Filter to Continuum
Reprinted from a Boris FX press release
Boris FX, the leading developer of integrated effects technology for video and film, announced that the Boris Continuum Chroma Key Unit now includes a Chroma Key Studio filter for real-time previews and rendering in Apple Final Cut Pro, Motion, and Final Cut Express.
Chroma Key Studio builds on the strength of Boris Continuum Complete’s keying and compositing tools with features such as a best-of-breed chroma key process, spill suppression, matte choker, and a light wrap compositing step. All four tools are combined in one, easy-to-use filter; users do not need to stack multiple filters to pre and post process video. Read the rest of this entry »
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