I've been looking through the posts and haven't found the info I need, but please help me out here if I've missed it. I've been given a tremendous amount of encouragement to venture out and do video production professionally. I just completed a 30-second commercial for my company (real estate brokerage) promoting a subdivision we represent. Well, word got out about that and now I'm starting to get more work from other local businesses. I've been in business for myself previously doing other things, and a stumbling block I always seem to hit is how to appropriately price my products and services, mainly so that I don't short-change myself. This is probably what would be considered a small-to-medium market located in the southeastern US. Most of the research I've done shows that the typical cost for a 30-second spot is around $2K. Of course, that includes voiceover with script writing, and other enhancements. This first project I did didn't have a voiceover, but did have original music. I did all the shooting and editing, and probably have about 15 or so hours into it. The next project I have lined up is for a 30-second spot and a corporate-type video, which will likely be about ten minutes long, promoting a product invented by a local company to other business who would have a need for it. I also have work from other Realtors to promote their properties.
So you see, I have a variety of services where a one-price-fits-all approach won't do, or will it? Should I be charging by the hour, the project, or both? Thanks!
