Vimeo’s been buckling down and concentrating on opening up its platform to cater to their community of creators. Just last September, Vimeo acquired Livestream and launched Vimeo Live, which allowed Vimeo users to live stream directly though Vimeo. Vimeo has now introduced two new distribution features that aim to help Vimeo creators to expand their audiences.
“Simulcast” and “Publish to Social” are the two new features, and together they offer simultaneous live streams and native publishing of videos onto platforms like Facebook or YouTube, even though Vimeo is in direct competition with them.
“We are committed to helping creators succeed anywhere — on and off Vimeo. As ad-supported platforms become increasingly walled off to keep content on their sites, we are building new ways to be an agnostic distribution hub, so creators don't have to choose,” said Anjali Sud, CEO of Vimeo. “Our new social distribution tools will give Vimeo creators a wider audience, deeper engagement, and a fundamentally simplified distribution process.”
With Simulcast, Vimeo creates with have the ability to simultaneously live stream directly from Vimeo to any RTMP-enable destination, which would include platforms like Facebook, YouTube, Twitch and Periscope. This will help Vimeo creators better optimize their workflows and make it easier to interact and expand their audiences, since they no longer have to have individual streams to each destination.
Simulcast will also save bandwidth costs because it’s only going to require a single input stream, regardless of the number of destinations the video is being streamed to. And when the stream is over, it will automatically be archived on Vimeo, so you can go back and manage or share your streams after the fact.
Publish to Social
Publish to Social lets users publish videos directly from Vimeo natively to places like Facebook and YouTube with a single click. This feature is set to save creators loads of time, eliminating the need to individually having to upload videos to each platform, and since platforms like Facebook often favor native uploads, videos will have better visibility and a higher audience exposure. Also, they will have access to a stats and a performance dashboard for each social platform, so things like number of plays, likes and comments will be visible.
Simulcast is available now through Vimeo’s Live plans and Publish to Social is available as a part of all Pls, PRO, Business and Live plans.
You can learn more by reading Vimeo’s blog post about the social distribution tools.